Taxi fleet, CRM, and logistics are the three components that make the charitable organization “Yellow Help” incredibly efficient and successful in its mission. When russia started the full-scale invasion of Ukraine, three fellow entrepreneurs got together and organized a volunteering initiative to address the humanitarian crisis in Kharkiv. More than 70 volunteers have joined the team, and now they pack and deliver over 800 food aid packages daily.
Mykola Minaev, the founder of the Yellow Taxi service, stayed in Kharkiv and turned 54 cars from his taxi fleet into evacuation vehicles. Oleksiy Siromolot, an entrepreneur and business automation specialist, established the call center and introduced an improved CRM system that supports the fund’s operations. Oleksandr Kusayko, the head of the construction company, organized the supply of humanitarian aid in warehouses in Kharkiv and set up logistics. As a result, Yellow Help evacuated more than 5,000 families during the first days of the war and set up a sustainable food aid delivery system.
Today Yellow Help has multiple projects:
- “Save lives” is focused on providing food aid.
- “A place of rest” works on creating district aid centers.
- “The health of Kharkiv residents” offers medical consultations and medicine delivery.
- “Hearing Ukraine” helps people whose hearing has been affected by the war.
- “The united informational call center 5505.”
5505 is the latest Yellow Help project and a number that all Kharkiv residents should remember and share with those who need help the most. Calling 5505, people can get phone consultation on evacuation, food assistance, medical, psychological, and legal issues.
The high level of efficiency, professionalism, and, most importantly, the huge commitment to Kharkiv and its residents attracted the attention of Razom for Ukraine. That’s why, when humanitarian aid stopped flowing into the Yellow Help’s warehouses, Razom granted them $130,000. These funds have already purchased over 100 tons of food and 20,000 liters of fuel and will ensure the formation and delivery of about 15,000 food aid kits per month.
by Yelena Ivlieva
Additional donation options available at www.razomforukraine.org/donate